Best Football Betting Sites – Bet365, William Hill, Ladbrokes, Betfred, Genting


Football fans often enjoy betting on football matches to make them a bit more engaging. With that in mind, I’ve chosen some of the best football betting sites in the UK for you.

Top 5 Football Betting Websites in the UK

The UK is the birthplace of modern football and it is the home of one of the world’s most popular domestic football leagues – Premier League.

So, it’s not surprising that football betting is extremely popular in the UK. So, let’s take a look at some of the best websites where you can bet on football.

  • Bet365
  • William Hill
  • Ladbrokes
  • Betfred
  • Genting


Bet365 is one of the top bookies in the UK, so it’s not a surprise that they are among the best when it comes to football betting. This operator has a rich selection of football leagues, as well as different betting markets. In fact, football is the sport that comes with the greatest number of markets at Bet365.

Additionally, they have competitive odds for most sports. However, their betting margins for football games are a bit higher than average, so it’s something that could be better.

Bet365 also provides a Cash Out feature, one of my favourite features. This feature allows you to get out of a bet before the football game is over. You can use this to minimize the risk of losing whether the bet is going well or not.

Live Betting and Live Streaming at Bet365

This operator has an extensive selection of live betting options. The number of football games that you can bet on live can hardly be matched by other bookies. Additionally, the live betting section has a great interface that includes a wealth of different live stats and interactive graphics.

Bet365 also has a good live streaming service. You can watch different sports on the website, including a wide range of football games from around the world. To use the live streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours.

Bet365 Mobile App

This bookie has a dedicated sportsbook app for both Android and iOS. The app is well designed and features the same well-known layout and colours. It is a fully functional app that is easy to use and navigate. You can bet on all games on the app, including live games. You can also watch live streams.

Disclaimer:  Bet365 Terms and Conditions apply / New Customers Only / Commercial Content / 18+ Responsible Gambling /

William Hill

William Hill may not have a super extensive offer when it comes to different sports but it does offer a lot when it comes to football betting. At William Hill, you can find a great variety of football leagues and matches from around the world. You can also bet on various markets, including different specials and futures.

In the odds department, William Hill is competitive but you won’t find great odds here. Their average betting margin for football games is around 5.4%, which is basically in line with the industry’s standard.

Like most bookies, William Hill also offers a Cash Out feature, which is branded as Cash In My Bet on the website. You can also take a Partial Cash Out if you don’t want to get out of the bet entirely.

Live Betting and Live Streaming at William Hill

William Hill also provides a great live betting experience when it comes to football and other sports. There is a wide selection of football games you can bet on live – almost all of the games that are available for pre-game betting.

You can also see various live stats that can help you make an informed bet. Additionally, William Hill TV is at your disposal. This live streaming service covers multiple sports but the vast majority of live streams cover football matches. In my opinion, it is one of the best streaming services offered by sports betting websites.

William Hill Mobile App

The William Hill betting app is available for both Android and iOS users and it is designed to provide the same experience as the website. You can bet on all sports and games, both pre-game and live. You can watch live streams, see live stats and use all other features that are available on the site.


This is one of the oldest bookies in the UK and they have grown from a horse betting bookie to a true international betting giant. They are especially proficient when it comes to football betting, although they also cover more sports than most top bookies.

When it comes to football, you can find it all here – European football, Asian, South American, North American, etc. You can also bet on international matches and take advantage of a great number of different markets.

The odds for football betting are not the best in the business since Ladbrokes has an average betting margin of around 6%, which is a bit higher than the average in the football betting industry.

However, Ladbrokes also has The Grid, which is the operator’s betting exchange platform where users can bet against each other and set their own odds while Ladbrokes collects a commission on those bets. You can also explore other features here, like the ability to track your bet or the Cash Out feature.

Live Betting and Live Streaming at Ladbrokes

Ladbrokes provides an extensive live betting section. While it might not have such a sophisticated interactive graphics like Bet365, there are a lot of good things about this section. First of all, it is the sheer number of markets for football games. There is also a nice presentation of live stats for all matches.

Additionally, Ladbrokes also offers a live streaming service that covers a variety of sports but you will mostly find football games and horse races. When it comes to football games, the selection is solid but not as extensive as it is at William Hill or Bet365.

Ladbrokes Mobile App

The Ladbrokes mobile app is one of my favourite things about this bookie. It is available for both iOS and Android mobile devices and the user interface is much simpler than the website layout.

The main reason lies in the fact that it is a dedicated sport betting app, while other gambling products come with their own apps. This way, the Ladbrokes app gets rid of some of the cluster that is present on the website and that always made it a bit hard for me to find my way around the sections.


Betfred is a well-known name in the sports betting industry in the UK for many reasons. Although they may not be as popular as some of the other bookies on my list, especially outside the UK, they certainly have something to offer.

This operator has a respectable number of different sports you can bet on. Of course, football betting is the most popular here and the number of markets for football games reflects that. The number of different football leagues and matches at Betfred is comparable to the offers from other big bookies.

One thing that separates Betfred and why I often enjoy betting on this website, are the odds. Betfred has really good odds for football games. Their average betting margin for football games is set at 3.5%, well below the standard for the industry.

You can also find a wide variety of useful features here, like the Cash Out feature, Bet Builder feature and others.

Live Betting and Live Streaming at Betfred

Live betting at Betfred is also an enjoyable experience. This section is well-designed and runs smoothly, so you can easily find your way around it and find your favourite football games to bet on. The number of games available is high, while the number of markets is also satisfying, although not as high as with other bookies.

You can also watch live streams of various football leagues on the website. The live streams mostly cover European leagues but you can also find games from other continents occasionally at Betfred.

Betfred Mobile App

Betfred also has a really impressive mobile app that’s available for both iOS and Android devices. This app is quite similar in design as the website and it provides you with all the betting options found on the site, including live betting and live streaming.


You may be more familiar with Genting Casino than with GentingBet since their casinos are spread all across the UK but this operator has plenty to offer in the football betting area as well. They provide a great number of different football leagues you can bet on, with a solid number of markets.

The odds at GentingBet are pretty much average but they have been getting more competitive with time. Since this operator is relatively new in the sports betting industry, we expect this to change further. This website also provides other useful services and features, like Bet Builder.

Live Betting and Live Streaming at GentingBet

GentingBet has an extensive live betting section that covers various sports. Of course, the coverage of football matches in this section is well above all other sports. There is a good number of markets available for football games, although not as many as you can find on other websites. Also, there is a wealth of live statistics that can help you get an idea of how things are developing at the games.

Unfortunately, GentingBet currently doesn’t offer a live streaming service but we hope that this will change in the future.

GentingBet Mobile App

GentingBet has a mobile betting app for both IOS and Android devices. The app doesn’t stray far from the website in terms of layout and design, which I like since I do like their user interface. I found the app to be easy to use and navigate.

All of the sports and markets that are available on the website are available on the app as well, including the complete live betting section.

  • Bet365 Terms and Conditions apply / New Customers Only / Commercial Content / 18+ Responsible Gambling /
  • This review is based on a personal experience of the Bet365 offers.